Has your fitness business become a life sucking, energy draining, money pit? – That has you wondering “What was I thinking?”

Does this sound familiar?

You get some interest because you are cheaper than the guy next door, but cheap doesn’t fix the problem. As a result, your clients aren’t loyal and when the next guy is even cheaper, they are gone. Also, cheap doesn’t solve your economic problem

Facebook and Twitter aren’t working for you, despite the fact that you have a zillion likes and followers.

You’ve even tried basing your business out of a busy gym, but the prospects don’t see you as “Their Trainer” making it impossible to build a client base - even in a room full of people who already understand the value of what you are offering!

And the worst part is, you know the truth - most trainers out there are just going through the motions. They literally make stuff up right before their client arrives and bank on the hope that getting them “sore” will keep them coming back.

And you know better. So why won’t those clients choose you over the guy who is making stuff up?

Where the heck are all of the clients?

And then the harsh reality sets in

Getting clients is much harder than you thought
You’re not making as much money as you need in order to pay the bills
Those early morning sessions are exhausting and so you’ve begun to think “this isn’t as much fun as I thought”
The economy is making you lose clients faster than they are coming in
Last minute cancellations are leaving you puzzled and driving you crazy
People seem like they want to train with you but won’t make a commitment

So now you are faced with doing what

every trainer hates: SALES!

Maybe all of this has you so frustrated that you’re about to look for a JOB and give up your dream of having a 6 figure fitness business - because you don’t believe it is even possible anymore.

STOP! You can do this – IF you have the right information.

The Truth is that it’s not about the gimmicks or the latest technique. If it was, everyone who wanted to be a fitness trainer would have a 6 figure business in no time.

Yet, like most trainers, you got into this business to help people. You have a passion for helping people get fit and healthy and you’re good at what you do. So you figured you’d take some classes, learn from the latest fitness guru about training people, hang out a shingle and a line out the door would form filled with people waiting to train with you.

But that is not your reality.

That’s right, I’m pulling back the curtain and revealing for you my secrets for building and running an outrageously successful training business.

Here’s the truth: There is a whole lot of tactical stuff that they don’t

tell you when you are learning your craft. The problem is: what they

leave out is actually the most important part: How to actually run an

outrageously successful fitness business that makes you money –

and lots of it.

Introducing: From Scratch To Six Figures: 17 Keys To Building

A Six Figure Fitness Business FAST!

Hi I’m Kevin Cox. I have successfully created a 6 figure coaching business multiple times in multiple markets and here is what I know: Your lack of bringing in the big bucks has nothing to do with your certifications, or how great boot camp or core exercises are. It’s not because your programs aren’t the best or you aren’t recommending the proper carb to protein ratios.

It’s not your fault and it’s not the economy’s fault! It’s because of who you are being and how you are running your business! The good news is

that this is something you can easily fix, if you’re willing to expand how you think about what you’re doing.

I know because at one time I was exactly where you are. I’ve been in your shoes. Actually, I’ve worn a few pairs out.

I grew up in Oklahoma with two dreams. The first was to play football for the University of Oklahoma, and become a football legend. Well, it turned out that talent, size and speed were important prerequisites, so dream number one was dashed.

After a year of moping around with no idea about what I wanted to do, I asked to become an assistant coach for my old high school. I was given a position and I enjoyed coaching football for 4 years. Even though I was having a fun time, I was broke.

I couldn’t see being broke the rest of my life coaching high school football so I began to wonder what else I could do. I started talking with a childhood friend who was working as a “personal trainer.” I had no idea what a personal trainer was but I figured if he could do it so could I. So, I met with the gym owner and found myself in the profession of personal training.

Somehow I started getting clients and quickly realized this was a fun job! I was tickled pink to get paid $15 dollars to help someone train and tell them what to do for an hour.

At that point I developed into a giant book worm and seminar junkie. I absorbed all I could about training. Then something funny happened, while still in college, I became involved in theatre. Having been bitten by the acting bug, I decided to move to California and become a movie star (dream #2).

Armed with only a car trunk full of clothes and books. I rolled into Hollywood having no idea where I was going to live or work but knew I had to make it work. But the movie industry was harder than it looked – much harder. As I began to realize that Steven Spielberg was not going to kick down my door, I knew that I had to educate myself beyond what I had learned through training certification courses.

If I wanted to eat and have a roof over my head, I had to learn a lot - the hard way. I stepped waaaay out of my comfort zone into areas I had little or no experience with. I became good at sales, marketing, writing, and client service.

And it all paid off. I built my first six-figure training business. Then I built another six figure training business – and another. I went from training loud mouth frat guys, to movie and television personalities, C-level executives and everyone type in between.

Today, my training business reaches into areas I never dreamed about when I first started back in Oklahoma. I grew my business from a $15 dollar per session rate to as high as $500 per hour.

I am not saying this to brag or try to impress you. Instead I want to

impress upon you that I definitely know how to establish, develop

and run a personal training business from scratch multiple times.

I fully understand how frustrating and scary it can be in our business.

But I also know the other side of the page. I know how damn good

it feels to grin ear to ear every time you see the money in your bank

account and I know how full your soul feels when a client is making

wonderful progress.

I’m not claiming to be the best trainer (I know I’m not). Nor am I claiming to be the best fitness business expert in the world.

What I do know is that there is a formula to succeeding in this business and now, I want to share it with you.

"I had the pleasure of working side by side Kevin Cox for several years and I have always been impressed with his easy going and cooperative demeanor and broad scope of knowledge and experience in the areas of both fitness and entrepreneurial business. So when I read is latest book From Scratch To Six Figures: 17 Keys To Building A Six Figure Fitness Business FAST’ I wasn’t surprised by the broad scope of wisdom it conveyed, but what I was surprised by was its depth. When Kevin talks about “mediocrity as death” in chapter one he hit the nail on the head and never misses the mark from that point on." - Tom Terwilliger, author of the #1 Bestseller 7 Rules of Achievement.

Tag along with me and I’ll show how YOU can bring more value and money into your business. These strategies are the very ones I used myself to go from zero to six figures over and over again.

Best of all, every single principle, idea and tactic is something you can start doing today. Imagine how good it will feel when you apply them and your clients begin to

Pay you more
Stay with you longer
Think about your work together outside the gym
Get better results

Everything you need to change your business is in this ebook. Your business will begin to grow in directions you never imagined!

"This is a great book invaluable for any personal trainer or private strength coach who desires to develop a profitable business. Kevin not only talks the talk but he walks the walk and his business insights and profit building advice coupled with his years of experience is invaluable." - Kelly Bagget, author of Vertical Jump Bible.

Here Are Some Of The Keys I Share In This Book

A strategy that kicked my income up over $70,000!
One simple idea that led me to discover that I had a gold mine one block away from my house!
When I realized that “sheep don’t drive limousines” I worked less and made a whole lot more!
What your Lizard Brain is and why it is not your best friend
Why you MUST let your clients see “your mess”
And much much more

I Don’t Just Share With You All My Glories,

You’ll See The Warts Too

I’ll share with you how playing down to my own insecurities held my business back for years. I’ll show how facing my fears changed my business and how you can smack down your own mental nerds and take your business to a new level.

This book is the book of secrets they don’t teach in certification courses. It shares everything I’ve learned about being a “difference maker” for your clients, how to elevate your business and our profession. Plus you’ll learn how to go from commodity to cherished necessity for your clients.

I’m not a guru, I’m just an expert in the fitness world with a plan, a simple proven series of necessary principles to follow. And if you do, they will suddenly and dramatically transform your business and your ability to make super sized money in your personal training business.

No matter the economy
No matter what city
No matter your experience level
And especially no matter how tough the last two years have been.

"I love this book. It is an easy, quick read with lots of extremely valuable nuggets of information. I love how he lays it all out and points out his faults and successes. It reads very well and is inspiring. I really like the part on the lizard brain. I would say this book is also about achieving success throughout your life. I am going to read it again for some more inspiration. I started working on my business while I was reading and feeling encouraged by the ideas he suggested in the book. Great job. A labor of love!!!" - Melanie Penfield, Yoga Instructor, Evergreen Center for Yoga, Evergreen, CO

All included in my information packed, no nonsense ebook, all for just $27

That’s right, for less than the price of a decent dinner out, you’ll get all of my hard won secrets for turning your struggling fitness business into the business that you dreamed of when you started down this path.

And the best part? You are not on the hook for even a penny!

That’s right, you have a 100% guarantee.

I have just one request: You have to apply what you’ve learned for 30 days. Here’s what I know. The book is no nonsense and you might not like what you learn at first. All I ask is that you give it a try for 30 days – even if you think it won’t work for you. During my 20 years of experience, these principals served me well and I have no doubt they will work for you too if you’ll just give it some effort.

If you do put some effort into it and you are still convinced that this is not for you ... simply write to me, tell me you tried it and you will receive a prompt refund.

Now that you know there is no risk to you, why wait?

Why experience even one more day of

• Struggle

• Frustration

• Worry

Know that the sooner you help yourself, the sooner you will have a business that supports your passion for helping people. Your family and your clients will thank you for taking a little leap of faith.

Change your business and change your life – and the lives of your family and your clients forever. Don’t wait. Do it now.

When you order today you will also receive a gift as my way of saying thanks, whether you keep the 17 Keys or not:

My latest version of “How to Score Three Clients in Three Weeks.” This short report is like Cliff Notes for the fitness trainer who needs clients now. It’s a fast, outside the box guide to making more money immediately if you apply three simple concepts.

You’ll learn why loving what you hate, referrals and being specific can jumpstart your bottom line and exactly how I did it – so you can too.

P.S. Look, I’m just like you. I like to study new training methods and try out all the new fitness toys. But I promise you knowing 20 variations of a lunge will not keep a client from flat out refusing to cut you from their monthly budget when things get financially tight for them. It’s imperative you take your service to higher level. In fact, it’s a requirement you develop a skill set and intangibles that extend beyond just training.

Bottom line is, I know you feel isolated and scared and it drives me crazy that there is no one out there teaching this stuff. I care about you and your results because I have been there. Let me show you how to “think outside of the big box gym!" Are you ready to go from scratch to six figures?

“Kevin Cox asks the question "Why are you motivated for success?" The result of the answers from his clients blooms into an entire thought process that fuels each individual's goal toward ever-lasting achievement. Boosting the morale of his personal trainer counterparts is no different. Kevin encourages fellow trainers to reach beyond the model of quick-fix results and routine training, also focusing on why they are in the business, and how their positive values can ultimately lead to happy customers and success. Kevin inspires audiences far and wide. Kevin's own motivation for a successful business is meeting the needs of his clients and trainers first, then reaping the rewards after, which has ultimately made him one of the most flourishing personal trainers in the Mile High City. - Sarah Carpenter, Denver, CO